America's favorite vodka brand was looking to make a statement for their VIP guests at a popular music festival in Telluride, Colorado. Our goal was to fabricate an experiential activation within their VIP space that allowed guests to embrace the brand, while celebrating the picturesque mountain village of Telluride. Highlighting the mining history of Telluride, the brand activation included a miner's town with rustic lounge vignettes, a copper mining cart, accent décor, and a full-sized saloon with a custom-branded photo op.